Trying is Buying – Jacob Jongert 1883-1942
Trying is Buying – Jacob Jongert 1883-1942
Museum Boijmans Van Beuningen
19 December 2009 – 18 April 2010
Jacob Jongert (1883-1942) is one of the first advertising designers in the Netherlands. His career takes flight after he is given the advertising assignment for the tea, coffee and tobacco factories of Wed. J. Van Nelle. This is the start of a series of thousands of designs for the firm, for whom Jongert creates a recognizable image with clear shapes and primary colours.